Potter & Moore are reputedly the UK’s oldest cosmetic brand. As a business they focus on innovating new products that their is a desirable niche to elevate greatest sales. As a freelancer I worked on a number of key projects across bath, body and spa. This packaging was created to target young professional women who sought a luxury bath time experience. The styling was influenced by chinese herbal gardens – and created the essence of beauty and relaxation through its visual presence. This range achieved a 21% sales uplift through key retail channels.

Potter & Moore

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