Lansinoh provide products for new mothers and with help in breastfeeding. As a very sensitive environment the way in which concepts were produced had to hit ‘the right tone’, without compromising results. The brief was to create a campaign which targeted new dads – and created a language tier which they could relate to. The concept was an illustrated female form with a twist (… that being the iced gems!). The campaign was delivered through magazines including FQ and GQ.
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- Art Direction